37°C is the ideal body temperature, with which people function optimally. However, 36.8°C is normal. 37°C therefore is the slight fever we have, when working with our clients on a challenging project. It’s the fever we experience when passionately doing our jobs.
Being brand consultants we chose a brand name which is creative and easy to remember. Since 37°C is a visual construct. it’s being stored in our visual memory and easy to retrieve. And it’s not an abbreviation of all the partners of the company, which is such a common place in our sector. Therefore the company name is less dependent on its founders names.