My name is Simon Schreuder and I was born in 1992 in Eindhoven. After high school, I took a gap year to travel in South-America. Thereafter, I moved to Tilburg to get my bachelor’s degree in Business Administration on Tilburg University. Here I also took the opportunity to study in Mexico for a semester, where I had an amazing time. During this bachelor, my interests in maketing became clear, so I decided to search for an internship in Amsterdam. This way I ended up in Amsterdam at Overstappen.nl, where I learned a lot about online marketing. I found out that I like online marketing, but I also wanted to learn so much more about all other aspects of marketing. Therefore, I decided to get my master’s degree Business Administration – Marketing at the UvA.
Since the summer of 2016 I write my thesis in the field of branding, with Jorge as my supervisor. The main topic of this thesis is the importance of differentiation for brands, Next to that, 37ºCelsius provided me with the opportunity to take an internship here. Here, I will mainly deal with different types of problem brands and branding for startups.
When I am not at work …
… I love to play futsal, running, watching sports & series and spending time with my friends, family and girlfriend. Also, exploring the world is one of my main passions