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37°Celsius uses a number of tried and tested research methods and tools, including:

Brand QuickScan

The Brand QuickScan provides highly valuable insights on your primary & secondary brand elements, and your brand’s positioning. 37ºCelsius can further offer a conference call for viable, expert feedback with ready-to-use tips and tricks.

Click here to download the application form for the Brand QuickScan.


This powerful brand analysis instrument provides insight into the strengths and weaknesses of your brand. Download the brochure to find out more about ProBAR®.


Extending on from ProBAR®. BrandSWOT provides directions for improvements. In a similar way to the well-known SWOT analysis, it gives organizations valuable tools to improve brand performance. For more information, download the brochure.

Brand Performance Indicator (BPI)

Interested to see how your brand scores on the levels of Keller’s Customer Based Brand Equity? The BPI does this for you and compares your scores with the benchmark and your competitor’s scores. Read more…

Click here to see what an example report for Corona looks like.

Personal Branding & Coaching

We can help you take a fresh look at your personal brand.