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07
MRT
2017

Branding for startups at the minor entrepreneurship

After the successful workshops in September for the startups, coming from the Minor entrepreneurship, we decided that we wanted to repeat it. We saw that these startups appreciated our knowledge and integrated it successfully into their own branding. The best example, could...
12
JAN
2017

7 ways to make your brand name more memorable

The creation of a powerful brand name A brand name is often one of the first things that a prospective entrepreneur thinks of. But these chosen brand names are most of the time not as strong as they could be, at least from a branding point of view. One of the best ways to...
07
DEC
2016

Commerical Night 2016

Last week Thursday, the 1st of December, Jorge was invited to host the commercial night event of the Marketing Association Amsterdam (MAA). As one of the founders of this association, Jorge felt like he could not say no to this invitation. And with representatives of big...
06
DEC
2016

The Importance of Storytelling for Startups

Startups are young, adventurous and exciting. But unfortunately the interesting story behind a brand is often lacking throughout their communication. Which is a waste, since the story you can tell is regularly one of the few things that your potential consumer will remember. And...
10
OKT
2016

Colorful Branding

The use of Colors Quite often we receive questions from startups about the use of color in their brandelements. Which shows that the knowledge about the impact that colors could have are not top of mind for startups, although there is interest for the knowledge behind colors. In...
05
OKT
2016

Workshop Branding for the Minor Entrepreneurship at the UvA

Last week we were invited to lead three workshops for the students of the minor entrepreneurship at the University of Amsterdam. These students are in the process of setting up an entrepreneurial venture, in which they are aided by experts from several fields that are important...
16
SEP
2016

Branding and Crowdfunding

Nowadays crowdfunding seems to be the way to receive funding for startups. Where exposure on these types of platforms could cause more than solely achieving the required financial needs, but also reaching a large pool of potential consumers. Through the attainment of these...
02
SEP
2016
gojek Indonesia Imre Scheffers

Branding Indonesian-style

During this summer I’ve once again went to Indonesia, to explore more of the beautiful things that Indonesia has to offer. Since I’ve recently spent one and a half week in Jakarta for my thesis about the entrepreneurial environment of Indonesia, while also keeping myself busy...
18
JUL
2016
youtube branding for startups

NEWS “Branding for startups”-video

Today we put online the video for our new “Branding for startups” program. Special thanks go to Merijn Hoogenstrijd of Ethnoview (www.ethnoview.nl) for filming our very first workshop Branding for startups on June the 27th, and who made this fantastic video. Startups...
12
JUL
2016
Indonesia flag Imre Scheffers Branding for startups

New business in Indonesia

After the success of the very first workshop, Imre Scheffers, our Business Development for Startups. has decided to travel all the way to Indonesia to find new business opportunities for our new “Branding for startups”-program. For the next six weeks, he will...
30
JUN
2016
CG venue amsterdam Branding for startups Jorge Labadie Pieter Bol Michelle Peels Luuk Ballhaus Imre Scheffers

The very first “Branding for startups”-workshop

We’re delighted to announce that are pilot “Branding for startups”-workshop turned out as a success. Last Monday, the June the 27th in the CG Venue Amsterdam, within four hours we explained five startups why branding is essential to them, we revealed what they...
29
JUN
2016
International Finals L'Oréal Brandstorm 2016 Jorge Labadie Roger Pruppers Team Young La Roche Posay

International Finals L’Oréal Brandstorm 2016

We are very excited for the International Finals of the L’Oréal Brandstorm 2016, starting today, in Paris. For the first time, our Young team from the UvA Amsterdam Business School will represent the Netherlands, under the guidance of Roger Pruppers and our Jorge Labadie....
12
JUN
2016
sra

SRA Small Firm Day 2016

9th of June 2016: Jorge lectures 120 accountancy firms about branding 37°Celsius brand consultancy was invited by our long-term partner SRA, the network association for more than 350 accountancy firms across The Netherlands, to come and lecture 120 of SRA’s members about...
06
JUN
2016
Career Day Social Sciences 2016 Personal Branding without a budget Branding Checkpoint Jorge Labadie Pieter Bol Luuk Ballhaus Michelle Peels

UvA Career Day Social Sciences 2016

On Thursday the 12th of May, 37°Celsius Brand Consultancy was invited to the UvA Career Day  Social Sciences Social Sciences students of the University of Amsterdam got the chance to come into contact with -, and have a look at several companies in the business sector. 37°Celsius...
01
JUN
2016
Number one 1 MSc Business Administration

UvA MSc Business Administration ranked number 1 in the Netherlands

Results of the Nationale Studenten Enquête (NSE) showed that the MSc Business Administration is ranked number one of all MSc Business Administrations in the Netherlands. Proud to be part of the lecturers and supervisors who have contributed to this accomplishment and my part in...
15
MEI
2016
International Finals L'Oréal Brandstorm 2016 Jorge Labadie Roger Pruppers Team Young La Roche Posay

Winners of the L’Oréal Brandstorm 2016

We are superproud of the Team La Roche-Posay Young of the UvA. After being 3rd and 2nd last years, the Young team won the National Finals of the L’Oréal Brandstorm 2016 and will represent the Amsterdam Business School in Paris! Cheers to Willem, Michelle and Vivian! The L’Oréal...
17
MRT
2016
Trump versus Clinton

Trump, not Clinton, will be next President of the United States of America.

At 37ºCelsius we realize we suffer from so-called professional deformation. However if the laws of branding would apply to people as much as brands themselves, Donald Trump will be the next President of the United States of America. Not Clinton. We gladly would like to elaborate...
01
MRT
2016
Pieter Bol 37°Celsius Brand Consultancy Research- & Operations

Pieter Bol joins us

37°Celsius is delighted that Pieter Bol has joined forces as of today! Pieter did his internship of six months so outstandingly that 37°Celsius offered him a job. After four months of travelling in the East, Pieter now has joined 37°Celsius in the role of Research &...
01
MRT
2016

1st Brandstorm seminar L’Oreal a grand success!

In support of students who follow a master elective branding course at UvA (with Jorge Labadie as co-lecturer), 37°Celsius organized the first brandstorm seminar. UvA-ABS have had difficulty in bridging the gap from insight to product proposition. 37°Celsius has asked its...
14
DEC
2015

Forget top of mind awareness: it’s all about the situations in which customers should think about your brand!

If you want to surprise your manager, CEO or client, consider asking the following question: “In which situations do we want our customers to think about our brand?” I’ve asked this question dozens of times and never received a direct answer. To be honest, it’s a difficult one to...
26
NOV
2015

What would we miss if you would take your brand off the market today?

Today is an exciting day! At least for me it is, since this is my first blog ever. The idea is to post questions I raised in my career as a brand consultant to the managers I worked for. To link these blogs to my company’s brand name, this series of posts will be named: ‘37...